Private Label Engagement Rings for Jewelry Brands
Alpha Jewelry makes private label engagement rings for jewelry brands, designers and retailers that want to sell under their own name. We are a custom factory in Panyu, Guangzhou, with 15+ years in precious metal jewelry. MOQ is 1 piece. Rings ship 7–14 days after CAD approval. We work on full payment before production, with no deposit model. You send a sketch, reference image or CAD, and we handle 3D design, casting, stone setting, polishing, QC and dispatch.
How private label differs from OEM and ODM
The three models differ mainly in who controls the design file. In private label, we produce the ring and it goes to market under your brand. In OEM, you supply the sketch, reference image or CAD and we manufacture to it. In ODM, we develop the 3D design and CAD from your direction, then produce. Many brand projects combine all three across a single range.
| Model | Who provides the design | Who produces | How it reaches market |
|---|---|---|---|
| Private label | Shared: your direction, our production file | Alpha Jewelry | Sold under your brand |
| OEM | You: sketch, reference image or CAD | Alpha Jewelry | Sold under your brand |
| ODM | Alpha Jewelry, from your direction | Alpha Jewelry | Sold under your brand |
If you are still deciding which model fits your business, our guide to OEM vs ODM vs private label jewelry sets out the differences in more detail.
Choosing styles
Every ring is made to order, not held as finished stock, so the style is set by the design file you approve. You can specify metal and center stone within the ranges we work in. Metals are 9K, 10K, 14K, 18K and 22K gold in yellow, white and rose color, plus Pt950 and 925 silver. We also offer gold plating (vermeil). Center stones can be natural diamond, lab-grown diamond, moissanite or colored gemstones. Lab-grown stones are DEF color and VVS/VS clarity; center stones over 0.5 ct come with an IGI report, and moissanite center stones come with a GRA report. Because each ring is built from your approved CAD, you are not limited to a fixed catalog when planning a range.
Branding options
Branding for this service is custom logo packaging. We produce packaging with your logo at a MOQ of 100 pieces. That packaging MOQ is separate from the ring MOQ of 1 piece, so a first ring order can be placed before packaging is ready. If you plan to launch with branded boxes, plan the packaging order alongside your ring production so both are ready for the same launch.
MOQ, lead time and payment
MOQ is 1 piece for rings, which lets a small brand test a design before committing to a larger run. Lead time for rings and pendants is 7–14 days after CAD approval. Payment is full payment before production; we do not run a deposit model. The sequence is fixed: you approve the CAD, we confirm the order and payment, then production starts. Because the CAD is approved before casting, changes to the design happen at the CAD stage, not after the ring is cast. Note that ring size cannot be changed after delivery, so confirm sizing before you approve the CAD.
Starting small, then scaling
A common path for a new brand is to start with one ring, review the finished piece, then order a small batch across several styles. Because MOQ is 1 piece, there is no minimum quantity barrier at the first order. When you move to a batch, you can combine different metals and stone options in one order, as long as each ring has its own approved CAD. Brands that later want logo packaging add that at the 100-piece packaging MOQ. This staged approach keeps the first order simple and lets you judge finish, setting and sizing before scaling. As a private label jewelry manufacturer for small brands, we structure production around your launch schedule rather than a fixed catalog cycle.
What we need from you
To quote and start, we need your sketch, reference image or CAD, plus your metal choice, center stone choice and ring sizes. If you have a target launch date, include it so we can plan the CAD and production sequence. Send these through the quote form on this page, by WhatsApp on +86 185 2059 5760, or by email at alpha_jewelry@163.com. We will confirm the design direction, then move to 3D design and CAD. You approve the CAD before casting begins. From there the process runs: casting, stone setting, polishing, QC and dispatch. If you are comparing factory models, our page on low MOQ jewelry manufacturing explains how single-piece and small-batch orders are handled, and our engagement ring OEM manufacturing page covers the OEM route in detail. For brands that want us to develop the design from a reference, see our custom engagement ring manufacturer page.
As a private label ring manufacturer working with brands at different stages, we keep the process the same whether you order one ring or a small batch: design file, CAD approval, production, QC, dispatch. That consistency is what makes a first order predictable. If you are sourcing a private label jewelry manufacturer and want to confirm MOQ, lead time and payment before you commit, the quote form on this page is the starting point. For brands comparing a private label fine jewelry manufacturer low MOQ option, the single-piece MOQ and the 7–14 day ring lead time after CAD approval are the two figures to check first.
FAQ
MOQ is 1 piece for rings. Custom logo packaging has a separate MOQ of 100 pieces. You can place a first ring order before packaging is ready, then add branded packaging when you move to a larger run. Each ring in a batch needs its own approved CAD before production starts.
Yes. We produce lab-grown diamond rings for brands and retailers directly, with MOQ 1 piece. Lab-grown stones are DEF color and VVS/VS clarity. Center stones over 0.5 ct come with an IGI report. Rings ship 7–14 days after CAD approval, on full payment before production.
Yes. You can combine different metals and center stone options in one order, provided each ring has its own approved CAD. Metals include 9K to 22K gold in yellow, white and rose color, Pt950 and 925 silver. Center stones can be natural diamond, lab-grown diamond, moissanite or colored gemstones. Different diamond shapes can also be mixed within one order, with CAD confirmed separately for each ring.
Yes. We produce custom logo packaging at a MOQ of 100 pieces. This is separate from the ring MOQ of 1 piece. If you plan a branded launch, order packaging alongside ring production so both are ready together. Packaging is quoted as part of your project discussion.
Please raise this at the inquiry stage. We will answer before CAD confirmation, so you know where your design stands before production begins. We do not confirm terms on design exclusivity until we have reviewed your specific design and requirements with you.
Send your sketch, reference image or CAD, your metal and center stone choices, and ring sizes through the quote form on this page, by WhatsApp on +86 185 2059 5760, or by email at alpha_jewelry@163.com. We confirm the direction, produce 3D design and CAD, and you approve the CAD before casting.