Jewelry Industry News: Kendall Jenner, GEM Awards, Diamonds Do Good
Today’s jewelry industry news roundup covers celebrity ownership, a major trade honor, and a fresh consumer push from the diamond sector. Each story points to the same underlying force: storytelling sells jewelry.
Moreover, the day’s headlines show how brands, retailers, and industry groups compete for attention. They lean on real people, real milestones, and real narratives.
Kendall Jenner Confirms She Owns the Calder Earrings
Kendall Jenner owns the Calder earrings she wore in Venice. The model confirmed the pieces belong to her personal collection, according to INSTORE’s Judge the Jewels column.
That detail matters. Borrowed red-carpet jewelry returns to a vault. Owned jewelry signals genuine personal taste.
For example, collectors and clients track what celebrities actually buy. That behavior shapes demand for sculptural, art-driven designs.
In addition, the Calder connection ties jewelry to the art world. Alexander Calder’s mobiles and wire forms carry a distinct visual language. Earrings in that spirit read as wearable art rather than traditional fine jewelry.
Matt Stuller to Receive GEM Award for Lifetime Achievement
Matt Stuller will receive the GEM Award for Lifetime Achievement at the 25th annual GEM Awards. The honor recognizes his long influence on the jewelry supply chain.
Stuller built a business that serves thousands of retailers with fast, reliable fulfillment. As a result, independent jewelers can compete on speed and selection.
Furthermore, the 25th anniversary gives the award extra weight. A quarter century of GEM Awards tracks the modern trade’s evolution.
The recognition also highlights manufacturing and logistics as core industry strengths. Design gets the spotlight, yet supply chains carry the business.

Diamonds Do Good Launches Creator-Led Consumer Campaign
Diamonds Do Good launched a consumer campaign built on creators’ own diamond stories. The initiative puts personal narratives at the center of the message.
Consumers respond to authentic voices. Therefore, creator-led content can outperform polished brand advertising.
Similarly, the campaign reframes diamonds around meaning and memory. That approach speaks to younger buyers who research before they purchase.
The strategy also gives retailers ready-made conversation starters. Store teams can echo these stories at the counter.
INSTORE’s October Edition Delivers Practical Retail Ideas
INSTORE’s October edition produced two idea roundups for the trade. One collected 13 top takeaways, and the other added five more concepts.
The takeaways cover store operations, marketing, and customer experience. Also, they reflect what successful jewelers do differently.
For this reason, owners and managers treat these lists as quick audits. They compare their own practices against the compiled advice.
That said, the value sits in execution. Reading ideas changes nothing until a team tests one in the store.
What This Means for the Jewelry Trade
Three themes connect today’s stories. First, ownership and authenticity carry more weight than borrowed glamour. Second, institutions still matter, and lifetime honors remind the trade who built its infrastructure.
In addition, consumer campaigns keep moving toward personal storytelling. Creators, clients, and staff all become narrators. For custom-focused businesses, including studios like Alpha Jewelry, that shift favors made-to-order work with a clear story behind it.
Jewelry Industry at a Glance
- Kendall Jenner owns the Calder earrings she wore in Venice.
- Matt Stuller will receive the GEM Award for Lifetime Achievement at the 25th annual GEM Awards.
- Diamonds Do Good launched a consumer campaign based on creators’ own diamond stories.
- INSTORE’s October edition published 13 top takeaways for jewelers.
- INSTORE also published five additional great ideas from the same edition.
Common Questions About Today’s Jewelry News
Q: Did Kendall Jenner borrow the Calder earrings she wore in Venice?
A: No. She owns the earrings, and the pieces come from her personal collection.
Q: Who will receive the GEM Award for Lifetime Achievement?
A: Matt Stuller will receive the honor at the 25th annual GEM Awards.
Q: What is Diamonds Do Good’s new campaign about?
A: It builds on creators’ own diamond stories and targets consumers directly.
Q: Why does celebrity ownership matter to jewelers?
A: Owned pieces signal real personal taste, and that authenticity influences buyer interest.
Q: What did INSTORE’s October edition include?
A: It included 13 top takeaways and a second roundup of five more great ideas.
Q: How can retailers use these stories?
A: They can turn them into counter conversations, social content, and staff training material.
Sources Referenced Today
- INSTORE: Kendall Jenner and the Calder earrings
- INSTORE: Matt Stuller GEM Award for Lifetime Achievement
- INSTORE: 13 top takeaways from the October edition
- INSTORE: Diamonds Do Good consumer campaign
- INSTORE: Five more great ideas from the October edition